World Wide Web

Website addresses

Ideally, website addresses should be kept entirely on one line. In practice, this is not always possible. If it is necessary to break a website address, do so before a form of punctuation, such as a hyphen or period, or after a slash (/). Do not add a hyphen at the end of the line. This should help readers avoid misreading the address.

In body copy, captions, and other running text, drop the “http://” or “www.” before a website address unless the site will not load without it. Put the address in a typeface opposite that of accompanying text (for instance, italic type within roman copy) so the reader comprehends it at a glance. If the website address is in parentheses, put the parens in the same typeface as the address.
For instructions, visit the Carpet and Rug Institute’s website at
Check out
EBay ( is a great source for hard-to-find items.
The Stencil Artisans League shares information about techniques at
Illustrations lead browsers through suggestions at

In display type (cover blurbs, folios, heds, etc.), opposite typeface is not necessary.

Capitalization in website addresses

Treat Meredith websites as brand names by capitalizing before an extension (such as .com or .net) as appropriate. In body copy, captions, and other running text, they should also be set off in an opposite typeface.

Non-Meredith websites should be all lowercase through the extension.

Web address information of Meredith websites following an extension (separated by a slash) is not case-sensitive; for readability, cap each word, including articles and prepositions, after the slash.

Web address information of non-Meredith websites following an extension (separated by a slash) may be case-sensitive and should be lowercase/capped as indicated by the owner of the site.

In display type and other graphic treatments, key letters of Meredith website names can be emphasized with a type treatment other than caps—weight, size, or color, for instance.

Sentence capitalization rules always apply: The first letter of a sentence is always capitalized, whether it’s the t in the, the m in Meredith, or the e in eBay.

Capitalize names of sections within a website.
Click on the Bath Estimator to price flooring and cabinets.
You can save your work using the Projects Folder feature.

For capitalization, punctuation, and type treatment of blog names and podcast names, see Titles of Works.


In redirects in home design, garden, and food titles, avoid punctuation at the end of a URL. (added 9.17.14)
incorrect: For all downloads, go to
correct: Go to for all downloads.


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