World Wide Web

Website addresses

Ideally, website addresses should be kept entirely on one line. In practice, this is not always possible. If it is necessary to break a website address, do so before a form of punctuation, such as a hyphen or period, or after a slash (/). Do not add a hyphen at the end of the line. This should help readers avoid misreading the address.

In body copy, captions, and other running text, drop the “http://” or “www.” before a website address unless the site will not load without it. Put the address in a typeface opposite that of accompanying text (for instance, italic type within roman copy) so the reader comprehends it at a glance. If the website address is in parentheses, put the parens in the same typeface as the address.

For instructions, visit the Carpet and Rug Institute’s website at carpet-rug.com.
Check out aham.org.
EBay (ebay.com) is a great source for hard-to-find items.
The Stencil Artisans League shares information about techniques at sal.org.
Illustrations lead browsers through suggestions at nkba.org/homeimp/docs/index.htm.

In display type (cover blurbs, folios, heds, etc.), opposite typeface is not necessary.

Web addresses are not case-sensitive before an extension (such as .com or .net). Treat Meredith websites as brand names by capitalizing before an extension as appropriate. In body copy, captions, and other running text, they should also be set off in an opposite typeface.

BHG.com
FamilyCircle.com
KitchenBathIdeas.com
RemodelingCenter.com
DIYideas.com
AllPeopleQuilt.com
bhgScrapbooksEtc.com
HeartHealthyOnline.com
DiabeticLivingOnline.com

Non-Meredith websites should be all lowercase through the extension.

nkba.org

Web address information of most Meredith websites following an extension (separated by a slash) is not case-sensitive; for readability, cap each individual word, including articles and prepositions, after the slash. AllPeopleQuilt.com and TraditionalHome.com are the exceptions; the information following the slash IS case-sensitive on those two sites.

BHG.com/Chicken
BHG.com/ChickenDinner

BHG.com/DinnerInTheGarden
BHG.com/DesignARoom
AllPeopleQuilt.com/tabletopper
TraditionalHome.com/designaroom

Web address information of non-Meredith websites following an extension (separated by a slash) may be case-sensitive and should be lowercase/capped as indicated by the owner of the site.

nkba.org/News/Oct07.htm

In display type and other graphic treatments, key letters of Meredith website names can be emphasized with a type treatment other than caps—weight, size, or color, for instance.

allpeoplequilt.com
diyideas.com

In redirects in home design, garden, and food titles, avoid punctuation at the end of a URL. (added 9.17.14)
incorrect: For all downloads, go to BHG.com/OrangeFun.
correct: Go to BHG.com/OrangeFun for all downloads.

Sentence capitalization rules always apply: The first letter of a sentence is always capitalized, whether it’s the t in the, the m in Meredith, or the e in eBay.

See also: Capitalization of sections in websites.


 

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