Digital: Heading style

In content and e-newsletters:

Use figures rather than spelled-out numbers.
6 Best Storage Secrets

Always capitalize that in headlines.
Trim That Belly Fat

For additional capitalization guidelines, see Capitalization: Headlines.

Don’t use end punctuation (except exclamation points) in up-style link headings. Do use end punctuation in complete, sentence-style blurbs.
More Pumpkin Patterns
Get More Halloween Ideas!
Click here for more jack-o’-lantern patterns.

Spell out and in slideshow titles, story titles, and slide titles. Ampersands may be used in headings on newsletters. Be consistent throughout the newsletter.
Kitchen and Bath Ideas You Can Use


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