February 24, 2005: Issue 80
SIM Style: Use! With! Caution!
Contrary to popular belief, copy editors do not strike every exclamation point they see. We do, however, believe exclamation points are like fine perfumes: Used sparingly, they draw attention. But overused, they turn people off, and fast. Before you use an exclamation point, ask yourself, Is this statement worth yelling across the room? And never use more than one exclamation point at a time.
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