July 8, 2004: Issue 77
SIM Style: Is ‘www’ still fit to print?
All Web addresses published in SIMs should begin with either “www” or “http:// .”
I know many of you are eager to drop the “www,” and I know some other publications have done so. But don’t be too quick to jump on this bandwagon: The issue is more complicated than it appears on the surface. We’ve arrived at this style after researching the technical aspects and consulting with IT. For the time being, this style provides the best service to your readers.
The computer world is still trying to figure this out. There’s actually a pretty good debate going. We will periodically evaluate this style as the technology changes, and we may at some point revise it once we’re confident reader service won’t suffer. But not yet.
Back to Style on the Go Archive
Back to BHG Stylebook Table of Contents