July 9, 2009: Issue 297
Keep it short and tweet
When you tweet, 140 characters is the absolute maximum, not a recommended length. Stay well below that count if you can—you’ll leave room for hashtags and for the extra characters added every time someone retweets.
Everything counts toward that total: letters, spaces, punctuation, and URLs (which typically run about 20 characters).
If you can get your message across in 60 characters, do it. There’s no reason to pad. Tight writing has never been more important.
Move over, Mamma Mia! Check out this Broadway-style look at Twitter and other social media.
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