Scrapbooks style: Brand names

Avoid using a company name in the possessive form. For example, instead of “EK Success’s new line of paper,” say “the EK Success new line of paper” or “the new line of EK Success paper.”

Avoid using brand names in general text. Use the following substitutions:

Brand name
Diamond Glaze
X-acto knife
Glue Dots
Pop Dots
Generic reference
dimensional adhesive
craft knife (crafts knife in non-SBE copy)
adhesive dots
image-editing software
adhesive foam

See also Trademarks


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