Positive expressions

Favor positive expressions, especially in leads.
WRONG: The editor didn’t arrive on time for the pinup.
RIGHT: The editor was late for the pinup.
WRONG: No nails but galvanized nails should be used for the project.
RIGHT: Use only galvanized nails for the project.
WRONG: The wallpaper is not unlike that found in Colonial mansions.
RIGHT: The wallpaper is like that found in Colonial mansions.
WRONG: Don’t be afraid to read the stylebook.
RIGHT: Go ahead and read the stylebook.
WRONG: Don’t forget to check the dictionary.
RIGHT: Remember to check the dictionary.
WRONG: Nothing is more important than accuracy.
RIGHT: Most important is accuracy.


 

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