Captions

SIM captions are hardworking, essential elements to the overall message we develop for our readers. The style should strive to be straightforward, with short and simple sentences. We should not simply regurgitate what has been stated in the main text of a story, but expand on the individual elements within the photograph, explain some relationship to the story as a whole, or provide some context with a direct quotation from the homeowner or story character.

Captions should be written in the present tense.

Use full name in the first caption that refers to a homeowner or professional.

Capitalize Before and After when used to name photos in text as well as for photo labels and captions.


 

Captions
Directionals

Back to BHG Stylebook Table of Contents