March 24, 2005: Issue 84
For non-Meredith products, generic terms are best. If you use a trademarked name, simply capitalize it—no quotation marks, no italics, no ™ or ®. For clarity, you might need a generic noun.
incorrect: Liquid Nails®
acceptable: Liquid Nails
better: Liquid Nails building materials adhesive
preferred: building materials adhesive
For more information on trademarks, see the Trademarks section of BHGStylebook.com.