Common Mistakes

July 24, 2008: Issue 249

When you use comparative suffixes, be sure you’re setting up an actual comparison.
If you write a brighter, cleaner look, ask yourself: brighter and cleaner than what?

incorrect: When you shop for kitchen cabinets, consider mahogany. Its rich grain creates a warmer, more welcoming atmosphere.

correct: When you shop for kitchen cabinets, consider mahogany. Its rich grain creates a warm, welcoming atmosphere.

correct: When you shop for kitchen cabinets, consider mahogany. Its rich grain creates a warmer, more welcoming atmosphere than maple or sycamore.

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