Commonly Confused Word Pairs: Win/winner

November 8, 2007: Issue 212

Be very careful how you use the words win and winner. No one wins anything unless we’re running a sweepstakes.

A reader who submits a question might receive a book. A website visitor who shares a great idea might get a tiara. But nobody wins anything except in a sweepstakes—in which case we must get legal approval and run all that fine print.

How time flies: We still have 47 shopping days until Christmas, but remember that the magazines we’re closing now will publish next year. Make sure covers, folios, and copyright statements say 2008.

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