Punctuation: Apostrophe direction

February 16, 2006: Issue 127

Apostrophes denote letters or numbers that have been omitted:

the ’50s
snap ‘em up
singin’ the blues
Guns ‘n’ Roses

Please note that an apostrophe goes the same direction as a single closing quotation mark, not an opening quotation mark. This is a distinction Microsoft Word and InDesign don’t understand, so you’ll have to manually create the apostrophe when it comes at the beginning of a word: Type option-shift-].

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