Parts of Speech: Capitalizing proper nouns

October 6, 2005: Issue 108

Always capitalize proper nouns, as well as the first word in a sentence. That means capitalize the first letter in a business name, even if the business uses a lowercase letter in its logos and promotional materials. The exception to this rule is a business name such as eBay, where a logical internal letter is capitalized instead of the first letter. And even eBay gets a capital e when it starts a sentence. (If you have questions, consult a copy editor. And if youre interested, see me for a copy of editor and author Bill Walshs diatribe on this subject.)

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