1. Use ™ or ® on Meredith trademarked names but no others. (The ™ notation means we are seeking or plan to seek trademark protection for that title. The ® notation means trademark protection has been granted.)

2. Use generic terms instead of trademarked names when possible.

3. Use trademarked names
• for products whose generic names are not easily interpreted or sufficiently informative.
• when needed for the reader’s understanding of what the product is, what it does, or how it’s used.
• for products that are unique (no other product can be substituted to achieve the same result).

4. When using trademarked names, capitalize them. Do not use trademarked names in boldface, italics, or all caps (unless they appear in a copy block of such).

5. If possible, include the generic term with the trademarked name on first use. Call the product by its generic term in the rest of the article.

6. For Meredith Corp. trademarked names, use ™ or ® on the first use in body copy; omit it in later references, in headlines, and in mailing addresses. Exception: In editor’s letters, put the ™ or ® in the reference under the editor’s signature rather than in body copy.

7. Better Homes and Gardens® gets the registration notation. Italicize the four words when referring to the magazine but not when referring to the brand.

Sources for information on trademarks and corresponding generic terms:
1. Meredith Corporation Trademark Manual and Legal Department—for Meredith Corporation trademarks.
2. Webster’s Third New International Dictionary (unabridged)—for correct spelling of long-standing trademarks and descriptions of products they represent.
3. International Trademark Association Checklist—for recent trademarks, their correct spelling, and their accurate generic terms.

Trademarks
Common trademarks
Meredith trademarks

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