Avoid using a company name in the possessive form. For example, instead of “EK Success’s new line of paper,” say “the EK Success new line of paper” or “the new line of EK Success paper.”
Avoid using brand names in general text. Use the following substitutions:
| Brand name Diamond Glaze X-acto knife Glue Dots Photoshop Pop Dots | Generic reference dimensional adhesive craft knife (crafts knife in non-SBE copy) adhesive dots image-editing software adhesive foam |
See also Trademarks
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